Do people need The New York Times to remember all qualities of Calabria? Maybe they do, considering the reputation and great number of readers American newspaper achieved and Italian attitude to overlook about its heritage.
In a report published the last 4 of January, mostly quoted in Italian newspapers like Repubblica and titled “52 Places to go in 2017″, Calabria is in the 37th position. The southern region represents the whole country. Especially Ristorante Dattilo in Strongoli, Antonio Abbruzzino Alta Cucina locale in Catanzaro and Ristorante Ruris in Isola Capo Rizzuto are “making a name in food and wine circles”. Good news made owners and workes’ job more satisfying, just as opinions were a kind of “Honorary Award”.
According to New York Times’ judgement, Calabria is “known for spicy dishes and much of the world’s supply of bergamot”. A place very far from United States of America, that national media often described as stupid and guilty, could improve local economy with “lighter fare, organic farming and wine made from local grapes”.
This time, a great country spent kind words for smaller Calabria and it’s not the opposite. For this reason, marketing studies suggest the slogan: “Visit Calabria, New York Times thinks so”.