Product management has been adopted in newsrooms and media organizations as a response to challenges created by the digital revolution.
The Knight Center for Journalism in the Americas at the University of Texas at Austin is offering a free online course in “Product Management for Journalists”.
In four weeks, you will learn, for example, how to build a digital strategy, how to create a culture of change in the newsroom, how to manage a cross-functional team, how to execute a digital strategy and to develop new digital products.
- Cindy Royal is professor in the School of Journalism and Mass Communication at Texas State University and also founding director of the school’s Media Innovation Lab. She is an expert in digital concepts and skills for journalists, and a witness to the incorporation of digital technologies in communications fields and academics over the past two decades.
- Aron Pilhofer is associate professor and James B. Steele Chair in Journalism Innovation at Temple University in Philadelphia, Pennsylvania. An expert in using digital tools for journalism, Pilhofer was previously executive editor of digital for The Guardian and former editor of digital strategy at The New York Times.
- Becca Aaronson is the product manager at The Texas Tribune, where she focuses on the news site’s technology products and their cohesion with audience and brand. Aaronson, a visual storyteller, started at the news non-profit as a journalist, but now works as a member of the engineering team.
October 16 – November 12, 2017