How to Pitch

Pitches must be specific and detailed.

Sample Pitch for a Feature Article

This is a pitch for this article: “Havana’s Package Has Arrived: El Paquete Semanal”

Pitch Title: Havana’s Package Has Arrived: El Paquete Semanal

Pitch Description: Feature article on Cuba’s El Paquete Semanal — the weekly package or simply “the package,” as it’s known on the island, a collection of foreign media materials distributed clandestinely across the island nation from flash drive to flash drive. The article will address:

  • What is the paquete? Who purchases it? Where can it be purchased? Is it tolerated by the government?

The three sources I plan to interview throughout the feature story are:

  • Freddy Toirae, a young, soft-spoken assistant at Mary Disc, a small shop selling pirated media, views El Paquete as the Cuban web.
  • Yariel León, a worker at La Casa Amada bed and breakfast homestay.
  • Rolando Carús Padrón, a musician and music professor in Havana.

Note: You must indicate whether you know the sources and will have access to interview them.

Please also indicate if you have been to the country/city/event/etc. that you are pitching to write about and whether you have first-hand information.

If you have your own photos to go with the article, upload them to a Flickr account, for example, provide a link to the album in your pitch. 

Sample Pitch for an Interview

This is a pitch for this interview: Meet RGNN Expert and Mentor Denis Doyle

Pitch Title: Meet RGNN Expert and Mentor Denis Doyle

Pitch Description: An interview with RGNN Expert and Mentor Denis Doyle.

I know Denis personally and will be able to complete the interview without a problem. (THIS IS AN IMPORTANT NOTE TO INCLUDE; DON’T PITCH AN INTERVIEW WITH KIM KARDASHIAN, FOR EXAMPLE, IF YOU DON’T KNOW HER PERSONALLY AND WILL HAVE NO POSSIBILITY OF DOING THE INTERVIEW).

I plan to ask Denis the following questions:

  • You have a B.A. in Politics and Geography. When did you decide that you would become a professional photographer, and how did you get started in the photography field?
  • Looking back now, would you do anything differently with respect to how you first started out in the photography field? Do you think attending photography workshops or networking with experts and mentors would have helped you to establish yourself as a photographer?
  • One of your primary clients now is Getty Images, how did you get started working for Getty? What are some of the highlights of working for Getty Images?
  • How can young students start working for agencies such as Getty Images and The Associated Press, which you also work for? Please provide specific tips.
  • You have also been published in The New York Times, LA Times, The Guardian, The Times, El País, Der Spiegel, and Paris Match, amongst others. What is the photo story you have published that you are most proud of and why?
  • Many of our students at RGNN Academy are inspired by your work and see you as a true role model. What advice would you give to aspiring photographers who would like to get their photography published by similar agencies and media outlets?
  • Your focus is on sports photography. If you had to provide 3 essential tips for future sports photographers, what would they be?
  • Specifically, how can aspiring photographers use platforms such as Instagram to showcase their work and get known? In addition to Instagram, do you recommend having a personal website as well?

Note. The final interview must be accompanied with: 

  • A brief introduction of the interview subject
  • A feature image sized 750 x 500 px
  • Several photos throughout, ideally sized 750 x 500 px
  • A bio of the interview subject to go at the end of the interview.

Sample Pitch for a List Article

This is a pitch for this list-style article: “How to Market Your International Internship,” which covers 6 cover letter tips.

Pitch Title: How to Market Your International Internship (Cover Letter Tips)

Pitch Description: Cover letter tips for how to market your international internship to future employers.

The list-style article will cover the following points:

  1. Cover letter tip #1: Always customize your cover letter for the position
  2. Cover letter tip #2: Find a personal contact
  3. Cover letter tip #3: Start by introducing yourself – and what you are applying for
  4. Cover letter tip #4: Don’t tell bizarre stories from abroad
  5. Cover letter tip #5: Make it clear how to contact you – or if you will contact them again
  6. Cover letter tip #6: Thank you – and follow up

The list will end with some formatting advice for cover letters.

Note. You will have to provide a featured images as well as several images throughout the article, sized 750 x 500 px.

If you have your own photos to go with the article, upload them to a Flickr account, for example, provide a link to the album in your pitch.