Handmade glass products steeped in Spanish history, all the way back to the 18th century. That is the essence of the Real Fábrica de Cristales, the Royal Glass Factory of La Granja in Segovia. If you haven’t read up on everything that you, too, can visit (and do, because you can try your hand at glass blowing yourself with the talented artisans!), then please head back to our full article here.
It is a pleasure for RGNN to continue supporting this mission, most recently with an eye-catching Valentine’s Day campaign that has now gone live on social media for 2026. “I guess I became an influencer by accident when I started posting about shoes on TikTok for fun,” said RGNN Founder Isabel Eva Bohrer. “To be chosen as the first influencer, -or should I say, creative content agency, because all of this would not be possible without our amazing team at RGNN,- to ever feature in a social media campaign of this kind for the Royal Glass Factory, is an honor.”
Because yes, the Royal Glass Factory’s glassblowing legacy is, as mentioned, steeped in 18th century traditions. These time-old traditions should not be lost, and we need all the support we can to conserve them. As such, the Foundation, specifically the Fundación Centro Nacional del Vidrio, is on an unprecedented quest to conquer the hearts of younger visitors, customers – and social media followers.
At RGNN, we are sure they will. Because the moment you experience the maestros sopladores, the artisans, blowing glass first-hand, you, too, will be mesmerized. It is with cariño and dedication that we put together this most special campaign for Valentine’s Day 2026. In true TikTok style, where getting ready is more important than actually going out, the campaign shows the versatility of the artisanal products, which range from Loewe perfume flasks to the iconic Copas Menina wine glasses, to newer collections, such as the recently launched collaboration with Asturian interior designer Miguel Reguero, a favorite of Mrs. Bohrer’s because the glasses are literally reversible – you can drink from both ends.
All of these beauties were most recently presented at an exhibition stand designed by Mayice Studio at Madrid’s Intergift fair, coverage of which you can also watch on our news agency’s YouTube shorts. And which you should, because the Solidarity Christmas Trees the Royal Glass Factory created for Joyerías Suarez, again in collaboration with Mayice Studio, are a physics masterpiece; the glass has been stretched to the absolute maximum to defy gravity without falling over and breaking.
“I could only say yes,” added Mrs. Bohrer. “The fact that the Royal Glass Factory reached out to us for this advertising campaign, moreover specifying that my shoes, my dear Rouge de Mars Christian Louboutin So Kate 120s, should be the centerpiece of all of the content alongside the luxurious handmade glass products, gave everything such a personal and genuine touch, which has been the cornerstone of our relationship with the Royal Glass Factory – they have given us such a warm welcome.” She recalls, “they even sent over an inspiration moodboard featuring a series of red heels….”
We hope you, too, will say yes to heading to La Granja and visiting the Royal Glass Factory yourself, and to perhaps even purchasing some of their stunning products. You can shop them in person at the store when you visit, or a selection online at realfabricadecristales.es/tienda.
Cheers, because it has been a fabulous Valentine’s Day for us, and we hope you enjoy all of the content, too. For more information, you can visit realfabricacristales.es. ¡Hasta pronto!
